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The battle for new housing projects is heating up! Henderson Land Development (0012)Belgravia PlaceAfter the hot sales of the first phase, the second phase, Belgravia Place II, was quickly launched and the sales brochure was officially released today (date). Positioned as a "nano space master", the project aims to create a record-breaking ultra-mini apartment of 224 square feet (approximately 20.8 square meters) in West Kowloon, and with diversified smart design, it targets the needs of both young homebuyers and investors. The apartment is highly practical and exquisite, with the smallest unit having a usable area of 224 square feet, setting a record for the smallest apartment in the same area in the past three years. A total of 248 show flats in the project are open for sale today, and the market is expected to trigger a buying spree among young professionals.
Project Highlights at a Glance
✦ Golden ratio apartment ratio: Among the 248 units, two- to three-bedroom units account for 68.5% (171 units), one-bedroom units account for 30% (75 units), and 2 top-floor units are featured units
✦ Magical Space Design: Open kitchen + composite workbench design, 224 square feet unit can be planned with independent bathroom
✦ Transportation: 5 minutes walk to Lai Chi Kok Station, the future gateway to the Central Kowloon Route
✦ Smart home standard: pre-installed smart door locks + environmental monitoring system
House type decoding
Main apartment types:
▶ One-bedroom (75 units): 224-300 sq. ft. | Original L-shaped landscape window design
▶ Two-bedroom (99 units): 380-450 sq. ft. | Removable partition wall, flexible to 1+1 bedroom
▶ Three-bedroom (72 units): 650-807 sq.ft. | 90% mortgage option for first-time buyers
Decoding apartment layout strategy
The development team specifically adopted the "3:4:3 golden ratio" planning:
✓ Micro Smart House (1 bedroom): 75 units (30%)
✓ Elite Family Unit (2 Bedrooms): 99 units (40%)
✓ Three-generation room (3 bedrooms): 72 units (29%)
✓ Top floor sky house: 2 units (0.8%)
The eye-catching design first introduces the "Nano Space Optimization" plan. Taking Room 7 on the 2nd floor of Block 2 as an example, the 224-square-foot unit can be planned as follows:
– Built-in storage system in the entrance
– Deformable multifunctional wall
– 62-foot viewing platform to extend the sense of space
– Smart home reserved interface
Market Positioning
Lin Damin, General Manager of Henderson Land Sales Department, emphasized that the project is designed with "urban life solutions" as the core concept:
✓ Pre-loaded multi-functional storage system throughout the house
✓ Three-in-one bathroom drying technology
✓ The community is equipped with shared office space + 24-hour smart express lockers
Henderson Property Agency Director Lam Tat Man stressed: “The project adopts the New Urban Living design philosophy. The three-bedroom units are innovatively equipped with double bathrooms. 48 of the 72 units have working balconies to cater to the post-epidemic trend of working from home.” It is reported that the developer has also launched the “5+5 flexible payment” for the first time. In line with the government’s relaxation of mortgage policies, it is expected that 90% of buyers will benefit from the low down payment plan.
Market heat analysis
Centaline Property Research Department pointed out that Cheung Sha Wan, where the project is located, has been transformed into "Sham Shui Po CBD 2.0", with the rental increase of Grade A buildings reaching 12% in recent months. According to data from Midland Realty, the monthly rent for a 200-300 square foot property in the same area is as high as $18,000, and the rental return rate is expected to exceed 3%. It is worth noting that the project is adjacent to the Tung Chung Line extension, which is expected to open to traffic in 2026. With the advantage of two stations, the industry predicts that the asking price will refer to the HK$18,500 per square foot benchmark of Belgravia Place I in the same series.
【Housing Tips】Expert advice:
1️⃣ Preferred 2-bedroom southeast-facing unit, enjoying the view of Lai Chi Kok Road urban green belt
2️⃣ Note that Room D has a unique "L-shaped kitchen + housekeeping room" configuration
3️⃣ 10% bargaining space reserved for top floor special households
4️⃣ Nano-households should use modular furniture to improve space efficiency
As the government's "easing" policy takes effect, this type of small, well-decorated apartment is seen as an "anti-price drop artifact." Market sources indicate that more than 200 groups of customers have made appointments to visit the exhibition, 30% of whom are cross-border professionals. The project will open its show unit this Saturday and is expected to become the most anticipated entry-level property in Q1 2024.
Regional advantages
As the government promotes the "Cheung Sha Wan Business Corridor" plan, three new subway shuttle bus lines will be added in the area. Coupled with the increasing maturity of the surrounding D2 Place cultural and creative business district, the industry estimates that the rental return can reach 3.5%. Midland Realty chief analyst Tang Weicong pointed out: "Nano disks have become the new normal. This project is expected to replicate the hot sales myth of AVA 62."
Pricing strategy
Market rumors have it that the first batch of units will adopt a "shocking price" strategy, with the discounted price per square foot possibly as low as HK$18,000, a 15% discount compared to second-hand properties in the same district. The project is expected to open demonstration units next week and start selling strongly in early March.
(Note: The data in this article is for reference only, please refer to the latest announcement by the developer)
Belgravia Place Phase 2 1 Berwick Street, Cheung Sha Wan
Further reading:
- North Point Royal Residences second round of sales is hot, 88 units attracted 7,900 tickets, oversubscribed more than 88 times
- [In-depth analysis | Vanke Tai Po "Shangran": a residential revolution in the urban oasis and a new model for the property market]
- The impact of a rate cut (lower interest rates) on rents
