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A multinational consortium consisting of New World Development (00017), Empire Group (00776), Capital Strategic Properties (00497), Lai Sun Development (00488) and MTR Corporation (00066) today officially announced the name of the Phase 5A project in South Coast, Wong Chuk Hang as "DEEP WATER PAVILIA". This flagship project, which boasts a 270-degree sea view of Deep Water Bay, has obtained pre-sale consent and started global promotion. It is expected to make a stunning debut in the second quarter with a market valuation of up to HK$12.77 billion, and is set to become a new generation of luxury home benchmark in the southern district of Hong Kong Island.
Three core competitiveness lead the market
New World Development's Director of Sales and Marketing (Special Projects) Ho Ka-yan revealed the strategic positioning of the project at the press conference:
- Value of land veins: Occupying the commanding heights of the east wing of the south coast of Hong Kong Island, it offers a two-way view of the magnificent seascapes of Deep Water Bay and Repulse Bay and the verdant landscape of Shouson Hill, forming a rare "mountain and sea double curtain" visual corridor
- Product Innovation: The main focus is to build 1200-1800 square feet of all-suite 3-4-bedroom luxury residences, all equipped with private elevator lobby and smart home system, and for the first time introduce the detachable 2+1 room flexible partition
- Art Empowerment: Working with the Milan design team, based on the Art Nouveau movement, the project integrates the aesthetics of natural curves into the 22,000-foot sky garden to create the concept of a "vertical art gallery"
Naming philosophy highlights the landmark temperament
The two words "滶晨" are full of profound meaning: "滶" means "soaring over the blue waves", which is in line with the project's proximity to historical coastlines such as Deep Water Bay Beach and Stanley Main Beach; "晨" captures the symphony of light and shadow of the mountains and the sea at dawn. The construction team also specially used a full-width Low-E glass curtain wall to achieve an immersive living experience of "scenery in all seasons".
Market heat continues to rise
The project's floor area price per square foot has exceeded the HK$20,000 mark, a premium of HK$181,000 over last year's transaction in the same district. Worth noting:
- Of the 825 units in the entire phase, the first large units launched in Phase 5A accounted for 65%
- Based on the recent record of HK$82,000 per square foot for The Lily in Repulse Bay, the industry predicts that the "Shangchen" special unit is expected to reach a new high in the southern region
- The opening of the MTR South Island Line continues to bring benefits, with the project's direct access to Central CBD reduced to 12 minutes
Project Naming Explanation
The English name "Deep Water Bay PAVILIA" cleverly captures the landmark connotation of Deep Water Bay, Hong Kong's legendary bay area, continuing the boutique pedigree of New World Group's PAVILIA series, highlighting the genes of the prestigious location and the heritage of luxurious architecture.
The Chinese name "滶晨" uses poetic brushstrokes to outline a dual artistic conception:
The word "滶" is inspired by the image of a roc spreading its wings, which not only alludes to the rippling blue waters of Deep Water Bay, but also indicates that the project is situated on the winding coastline of the Southern District. One can take in the three major seaside views of Repulse Bay, Middle Bay and South Bay by just opening the window, perfectly blending the prosperity of the city with the agility of the ocean.
The Chinese character “晨” (morning) depicts the morning scene at the foot of Shouson Mountain, where the morning light shines on the mountains and the mist in the forest dances with the clouds in the sky. It implies that the residence is not only surrounded by 4.2 hectares of lush green government vegetation reserve, but also reconstructs the aesthetic dialogue between nature and architecture with a 270-degree mountain view.
